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Major Architecture
Faculty Faculty of Transportation Engineering
Department Social Sciences
Lead Lecturer Assoc. Prof. Dr. Aneta Marichova
Additional Languages English

The course of "Marketing" incorporate both traditional and contemporary aspects of marketing, carefully consider environmental factors, present the roles of marketing and marketing managers, and show the relevance of marketing for those who interact with or who are affected by marketing activities. The students, who graduate this course will know the basic components of marketing - consumer behaviour, market segments and product, promotion and price planning. The students will be able to use and explain all major principles, defines key terms, integrates topics, and demonstrates how make everyday and long-run market decisions.