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Architecture as Public Media

Architecture as Public Media
Major Architecture Theory and Criticism
Faculty Faculty of Architecture
Department History and Theory of Architecture
Lead Lecturer Maria Diamandieva, Boyko Kadinov, UACEG, Sofia
Additional Languages english

The discipline outlines the dependence of architecture to its media presentation and the phenomena of formation of media-images of architecture works and personalities.

The mechanisms of interactions are shown through numerous examples. Constant rules and principles are shown as development in different phases of media image formation. The culture of starchitects is analyzed as specific appearance in the media field of the 21st century. Practical use of media mechanics for the benefit of architecture work is extracted from the course in its conclusion.